Changing the face of financial reporting

The Story: ARKK Solutions is a European, Tax and Regulatory Technology business providing SaaS solutions and professional services to companies to solve their tax and regulatory compliance needs. ARKK required a refresh

The Brief: Create an exciting and ownable brand that reflects ARKK and its ambition to be a market leader. To position ARKK as a challenger brand, changing the face of financial reporting. To attract new customers to the brand and retain existing ones.

Our Response: A thorough brand audit was conducted along with customer and competitor analysis to understand ARKK’ place in the market and the effectiveness of the current brand. This revealed a need for a complete overhaul of both the messaging and look to reflect the business ARKK had become. A full messaging house was developed, using witty slogans and a conversational tone of voice to humanise ARKK and act as a point of difference to its competitors. 

To further enhance the messaging and provide standout, the visual solution confidently uses bold colours, and relatable photography to cut through the noise and create a disruptive, game-changer in the market. An expression which embodies the spirit and ambition of ARKK.

Following the production of the brand guidelines document, the brand was further developed through various materials, including a suite of bite-sized brochures, PowerPoint templates and posters.

Why it works: The strong combination of entertaining messaging with unusual imagery is highly engaging and demands attention. Consistency and clarity across all touchpoints enhance the customer experience throughout the sales journey.

Ultimately, the brand oozes confidence and instils in its customers this same sense of confidence in its products and capabilities.

The result: ARKK now have a brand to be proud of and get behind, with the direction and useable assets to enable them to produce their own materials to support sales and marketing.