Colchester & Ipswich Cancer Wellbeing Fund

The Story: Colchester & Ipswich Hospitals Charity are launching a campaign to help them provide substantial regular income to their two Cancer Wellbeing Centres, to be able to continue to run their current services at capacity.

These centres provide vital support to patients, family members and carers of those living with cancer.

The Brief: To create a campaign to raise awareness of the charity, to update the branding of the Cancer Wellbeing Services to reflect the charity’s support and to position them as the charity of choice for service users to support. They want to show the need for this service and why it’s important those living with cancer have access to this support locally. They are also looking to launch a fundraising product to assist with long-term support. This product is likely to be a regular giving product, where they will become a “friend of” the centre.

Our Response: Utilising the core brand colour and the brand heart device, we created an appeal lock up to have consistency and recognition across the collateral – posters, pull-up banners, leaflet and social media posts.

Our concept ‘Space to…’ shows that the Cancer Wellbeing Centres can be whatever patients need them to be, whether that’s a quiet place to sit and talk to other patients, or a place to join a social activity, or even talk to a therapist.

The Cancer Wellbeing Centres offer time and breathing space for every single visitor - but they rely on supporters’ donations.

We also created messaging around ‘Friend of our Centres’ to drive regular giving.

How it works: Cancer is a very personal experience, is different for everyone and can happen to anyone – this is brought to light using real patient case studies to convey their own story and the impact of the support of the Centres. Including the different handwritten fonts also highlights that different people have different needs, conveying the importance of donations to enable everyone to get the wellbeing support they need.