CIHC Radiotherapy

The Story: In recent years Colchester & Ipswich Hospitals Charity donations have funded cutting-edge radiotherapy equipment such as scanners, as well as the smaller day-to-day items that improve the patient experience such as comfortable seating in the waiting room.

The Brief: We were asked to create a campaign that connects with patients who are undergoing treatment and their friends and family who may not know about the charity. They wanted to further raise awareness of the charity while demonstrating the need for donations and the impact that they can have for every visitor including staff and volunteers.​

The campaign creative also needs to complement the style of other current and future charity campaigns e.g. cancer wellbeing, to ensure consistency across the brand collateral.

Our Response: Our concept ‘Better because of you’ celebrates the potential of donations to make it so much better for every visitor to the radiology department, whether they are patients, friends and family or staff and volunteers. 

We created an identifiable campaign lock up for ‘The Radiotherapy Fund’ to clearly communicate the appeal and enable recognition across all collateral – poster, leaflet, pull-up banner, social media posts.

The creative design utilised the core brand colour to help increase recognition for the charity appeal.​

How it works: The concept focuses on the supporter to really show them that their donation makes a difference and can help make the radiotherapy department that little bit better for everyone. It can help to fund a variety of items – from cutting-edge technology to smaller items that make the day-to-day experience better.​​

Real patients and staff members are telling their story to show the impact of donations on their personal experience. Featuring real people provide a powerful story to engage the supporter, drive empathy and as a result donations.