The Story: The official NHS charity of East Suffolk and North Essex NHS Foundation Trust, Colchester & Ipswich Hospitals Charity provides hospital and community health services to around 800,000 people every year.
A legacy proposition is a new area for them, as the current activity encourages more specific gift giving through their ’leaving a gift in your Will’ webpage.
The NHS Charities Together legacy campaign was also being developed at this time.
The Story: The official NHS charity of East Suffolk and North Essex NHS Foundation Trust, Colchester & Ipswich Hospitals Charity provides hospital and community health services to around 800,000 people every year.
A legacy proposition is a new area for them, as the current activity encourages more specific gift giving through their ’leaving a gift in your Will’ webpage.
The NHS Charities Together legacy campaign was also being developed at this time.
The Brief: There were two parts to this brief. First to create a legacy fundraising proposition incorporating the new Friends and Family general fundraising proposition, while being based on the NHS Charities Together ‘Forever Thank You’ idea.
Part two was to create full design and copy for legacy and in memory comms.
Our Response: The proposition concept was based on ‘A gift for generations’ focusing on family and loved ones and the long-term support of legacy and in memory gifts.
We created a suite of comms - an enquirer DM pack, awareness posters and bookmark, a staff booklet, and an in-memory leaflet - to drive awareness and encourage enquiries.
How it works: Developing the NHS Charities Together ‘Forever Thank You’ to ‘A thank you that will last forever’ gave the campaign its own identity while still following the NHS Charities Together’s legacy core idea. The design was brought to life utilising the Colchester & Ipswich Hospitals Charity’s primary brand heart assets and brand core colour
Awareness Acquisition