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ConnectWise brand video

The Story: ConnectWise is an IT solution provider, who helps clients manage, support, and automate business operations. Their combination of deepening relationships with partners, delivering true innovation, and ensuring their software is secure is the most important thing they can do to help partners meet their most ambitious vision of success.

The Story: ConnectWise is an IT solution provider, who helps clients manage, support, and automate business operations. Their combination of deepening relationships with partners, delivering true innovation, and ensuring their software is secure is the most important thing they can do to help partners meet their most ambitious vision of success.

The Brief: To create an upbeat, energetic introductory video that utilises the existing brand in terms of colour palette, treatments and photography but modernises the overall look and feel.

Within 90 seconds, the videos had to cover who ConnectWise are, what they offer and why clients should choose ConnectWise. The video was to be played at a large event in Germany to an audience of over 2,500.

Our Response: Blackbear worked with the client to formulate a very concise script covering the vast array of solutions offered by ConnectWise. Then a full high-fidelity storyboard was created to ensure the timings worked, the look and feel was on brand yet progressive, and outline the planned animation and footage. 

Why it works: The combination of slick animation, upbeat music and modern design created a video that had massive standout amongst many competitors at a busy event. It’s a successful blend of the essence of the brand with the injection of pace and vibrancy needed for an event.

Results: The resulting video was not only used on the event stand, but shown on a big screen by the event organisers. The video was extremely well received by ConnectWise who plan to go on to use it as the basis of marketing campaign in 2024.

https://youtu.be/aSsCpSXiorM?si=oj0NegP5TwLaoPy2

A fresh perspective on an existing brand