Phillis Tuckwell door drop mailing

The Story: The final part to this appeal was the cold Door Drop. This pack was to older audiences in postcodes that have higher levels of consideration to support Phyllis Tuckwell. This door drop landed at a similar time to other marketing activities but was the final push to raise the funds for this new Hospice through a single cash ask.

The audience who received this pack was broad, with varying levels of familiarity with Phyllis Tuckwell and / or the importance of Hospice care.

The Brief: To create, plan and manage a door drop. The main objective of this pack was to lead with the real need as to why the new Hospice is needed and how your donations will transform lives. To come together as a community 

Our Response: We created a compelling cold door drop with fundraising techniques we know resonate well with this type of audience. Including a letter with an A5 drop down donation form (perforated) handwritten annotations, post it note imagery and the thermometer. The rest of the creative included an outer and A5-A4 foldout leaflet. 

​Why it Works: As this was going to a cold audience who may not have heard of Phyllis Tuckwell, we needed to ensure the message was clearly communicated including what we needed the supporters to feel, think and do. By giving supporters tangible reasons to give to their new local Hospice.

This pack felt especially special with the feature of Kirsty’s case study of her experience with using Phyllis Tuckwell’s services with her dad.

Results: It was mailed to a total of 75,531 supporters with 487 responses (this makes for 0.64% response rate) with an income of £158,512 (this included a one of gift of £100,00). The average gift was £66.