The Story: Following on from our campaign identity work, we developed three mailing packs for Phyllis Tuckwell. The first being the Regular Giving DM. A compelling mailing piece which was for their warmest supporters, with the first sneak-peak into the new Hospice with exclusive plans.
This mailing was the first major fundraising communication to warm supporters for the capital appeal.
The Story: Following on from our campaign identity work, we developed three mailing packs for Phyllis Tuckwell. The first being the Regular Giving DM. A compelling mailing piece which was for their warmest supporters, with the first sneak-peak into the new Hospice with exclusive plans.
This mailing was the first major fundraising communication to warm supporters for the capital appeal.
The Brief: Phyllis Tuckwell wanted an RG pack that had a premium feel, with the CTA to sign up to a direct debit (separate to the donation they already give) specifically to support this appeal of the new Hospice. This direct debit ask was slightly different to usual with the option to spread over 12 months, which breaks down to a more achievable gift every month.
Our Response: We created a premium pack with a manila envelope to really make these supporters feel special. This pack included of an OSC5 manila outer, A4 letter, A4 donation form, A3 folded to A4 leaflet and A5 photo card with case study notelet.
The whole concept around this was ‘Join the Ground breaker's’ acting as an opportunity for these supporters to be part of an exclusive group, termed ‘Ground breaker's’, who are pivotal in bringing the new Hospice vision to life. Literally helping break the ground.
Why it Works: This pack we have created works well as we proposed to supporters that they can give over a 12-month period, with the cost- of-living crisis this enables more people to feel as though they can contribute any amount they feel comfortable with over 12 months, a real tangible ask enabling everyone to feel as though they’re doing bit to support.
This pack felt even more special with the feature of Kirsty’s story. it is incredibly powerful.
Results: It was mailed to 2,737 supporters, with a response of 371 (this makes for 13.55% response rate) with an average monthly gift of £12.91 which means a total of £88,307 over 12 months.
61 people who donated to Charity Extra received the Groundbreaker appeal - 15 of these responded and donations via Charity Extra which totalled £8,135.
Become a Groundbreaker