The Story: The University of Bristol identified the need for a broad case for student support to inspire direct debit commitments and cash gifts from its alumni supporters for immediate and long-term funding.
The Story: The University of Bristol identified the need for a broad case for student support to inspire direct debit commitments and cash gifts from its alumni supporters for immediate and long-term funding.
The Brief: The University wanted a concept that would have longevity and could be used over multiple communications and many years, forming the core of future appeals even as specific case studies might change.
While the theme of the mailing was student support, we needed to find that unique hook specific to Bristol. Every university has programmes to support talented students from disadvantaged backgrounds, to level the playing field, increase diversity, and widen access. So we needed a broad, engaging, believable proposition that is true to Bristol, and unique to Bristol.
Our Response: We spring-boarded from the pride-motivating proposition – ‘Bristol’s Best’ – to remind alumni that they benefitted from an education and experience at one of the very best universities in the world. Bristol is the best place to live, the university is one of the best places to study, it’s employability for graduates is one of the best rated in the UK. The best students belong at Bristol – regardless of their background – and deserve the best possible future.
We showcased 3 student stories to support programmes sitting within:
Results: The campaign really re-energised student support amongst alumni, raising nearly £17,000.
Scholarship Appeal