BSAVA hold an annual Congress for 6,000+ delegates to attend CPD lectures, exhibitions and events. In the face of increased competition, they wanted to ensure they were still seen as the premium brand and conference of choice for vets.
We were commissioned to create a new brand identity and guidelines; key document design and a recruitment campaign to encourage bookings.
The Story: The British Small Animal Veterinary Association (BSAVA) hold an annual Congress – attended by over 6,000 delegates over 4 days of CPD lectures, exhibitions and social events. In the face of increased competition, they wanted to ensure they were still seen as the premium brand and conference of choice for vets.
The Brief: We were commissioned to create a new brand identity and guidelines; key document design and a recruitment campaign featuring on- and off-line materials to use at Congress 2020 – in order to create a buzz around a move from Birmingham to Manchester, a new look for 2021 and encourage early bookings.
Our Response: We wanted to remind delegates of why they became vets in the first place – creating a brand built around the animals they care about and for.
Why it Works: Sadly, Congress 2020 had to be cancelled due to Coronavirus but we’re looking forward to launching the new brand and recruitment campaign when bookings for 2021 open up later this year.
A fresh look and feel for Congress